Meet Our Trainers

Our certified instructors possess the skill sets necessary to safely and effectively teach clients of all fitness levels – and they give you the undivided attention you need to reach your goals, getting the results you want and deserve.

LISA FERAN

OWNER | ACE CERTIFIED PERSONAL TRAINER

ACE CERTIFIED SPORT NUTRITION SPECIALIST

Lisa is a personal trainer, bikini athlete, coach, and studio owner. Clients regard Lisa as “truly passionate” about helping people achieve their goals through fitness and nutrition. Lisa’s goal is to provide a life changing experience for everyone she works with by giving clients the tools they need to be stronger, healthier, and happier, all while creating the bodies they have always wanted. This results-based trainer holds her clients to high expectations and takes great pride in helping them achieve their goals. Her “gentle push” approach along with her educational background and experience uniquely qualifies her to provide nutritional guidance, personalized workouts, and truly amazing results!

ANDY GOETHE

CERTIFIED PERSONAL TRAINER

Born and raised in Bradenton, Florida – Andy now teaches and explores the science and application of movement in Wisconsin. He loves being able to proactively help humans be their healthiest, best selves, by giving them the motivation and focus they need to have a great workout every time they come to the gym. In his spare time, he enjoys playing/training for rugby, hiking, and other leisure sports(especially during the winter!). With a background in rugby (recently winning the Midwest Championship with the Wisconsin Rugby Club, his training style is entirely unique.

BETTY GUERRERO

CERTIFIED PERSONAL TRAINER

As a fully qualified and certified trainer and nutrition specialist, Betty has been shaping minds & bodies for the residents of Madison, WI, one sweat session at a time. Regardless of your current activity level, we could all use a bit of professional guidance and encouragement from time to time. Want to grow some solid muscle? Would you like to get rid of some body fat? Are you getting married soon and want those shapely shoulders for you wedding gown? Maybe you just want to learn how to eat for health and longevity. She’s here to listen to your goals and help you tackle them.

TAYLOR HARTMAN

BA OF SCIENCE, HEALTH PROMOTION

After earning his Health Promotion degree at the University of Wisconsin Stevens Point, Taylor began working for L.I.F.Training Athletic & Fitness Club in Middleton, WI. He has trained over 500+ clients (combination of group and individual settings). My objective is to assist individuals with their personal fitness goals whether they are a current active athlete or a first time client. Taylor is a Brazilian Jiu-Jitsu Blue Belt and in his spare time, you can find him grappling on the mats or working out at CFS. He started fighting MMA at the age of 18 and holds an overall record of 5-2 with his last fight winning “Fight of the Year” in the state of Minnesota. Stop on in and let’s get 1% on the day.  

HWPO(Hard Work Pays Off)

BRIAN ISHOLA

CERTIFIED STRENGTH AND CONDITIONING SPECIALIST

BA OF SCIENCE, KINESIOLOGY

Brian is a Certified Strength and Conditioning Specialist and holds a degree in both Kinesiology and Psychology. Brian was a former basketball collegiate athlete playing at both the Division 1 and Division 2level. Brian has experience training athletes and the general public. Brian recently interned with UW-Madison Badger strength and conditioning staff working with athletes from the Men’s/Women’s Hockey and Men’s Basketball. Brian is currently in his 2nd year of the Doctor of Physical Therapy program at UW-Madison. Brian loves seeing his clients grow and push themselves in ways they could have never seen themselves doing before.

MICHELLE LABNO

ACE CERTIFIED PERSONAL TRAINER

Michelle has always led an active lifestyle -- there are not many sports this girl hasn’t played. As an ACE certified personal trainer and an athlete, she knows the importance of being able to move, and to move well. To Michelle the most important goal in any class is to do things with good form - and she will make sure you have it down. Whether you need a modification or you’re ready to take it up a notch, she will show you how to master your moves. Anyone who has gone to one of her classes will tell you that they are challenging but doable for any fitness level with lots of variety. Michelle exudes positive energy while remaining focused on achievable goals. She will be your biggest cheerleader, get on you about your form, push you to be better, and give you confidence to go further!

SARA LOOMIS

ACE CERTIFIED FITNESS PROFESSIONAL

Sara is an ACE Certified Fitness Professional and holds a degree in Psychology with a minor in health from the University of Wisconsin-Whitewater. She comes from a diverse fitness background having played soccer for 11 years, training and running races, and also has competed in physique competitions. She has trained and worked with a variety of clients ranging in age from 13-72. Sara has studied Sport Psychology in Leeds, England and integrates the psychological aspect into her training. She believes that the mind-body connection plays a great role in the success of her clients. Sara’s clients goals truly become her goals and she will go above and beyond to make sure that they achieve the results they came in for by creating a safe, yet fun and effective environment.

KARI SIEGENTHALER

NASM CERTIFIED PERSONAL TRAINER | NASM FITNESS NUTRITION SPECIALIST

Kari is a NASM Certified Personal Trainer and Fitness Nutrition Specialist and holds a degree in Digital Marketing and Film from the University of Wisconsin – Eau Claire. She pursued a fitness certification after gaining passion from her own fitness and weight loss journey. She’s found solutions that work for her, and her goal is to help others find solutions that work for them, whether the goal is losing weight, making healthier choices, getting a great workout in, or just learning more about wellness – she is passionate to help as many people as possible achieve their goals. She believes you can reach these goals by stopping excuses, and committing to the process. If you want a place where you can learn without judgment and grow – come conquer your challenges and celebrate your successes together with her.

COLLIN SEVERSON

BA OF SCIENCE, KINESIOLOGY

CERTIFIED PERSONAL TRAINER

Collin has been personal and group training in Madison for 5 years. Working with a wide variety of ages, ability levels and goals has allowed him to develop a simple training philosophy rooted in the best interest of every individual. He aims to help others improve the quality of life while enjoying the process. Collin believes refining movement provides clients the ability reach their goals efficiently and injury free. This philosophy has been developed by years of Collin's own active lifestyle. You are likely to find him enjoying a bike ride, throwing a rugby ball or resistance training anywhere he can find a weight. Each of these activities have come with success and setbacks, "Everyone I work with benefits from my own experiences. I've been injured countless times throughout 10+ years of rugby and different forms of exercise. Each of these mishaps has inspired me to read, learn and find a remedy so my clients and I can move forward injury free. " This quest for a healthier life for himself and others has lead Collin to a Bachelors Degree in Kinesiology, Personal and Group Training certifications, Sports Performance Coach certifications and numerous health and wellness conferences. Let Collin put his knowledge to work for you!