Meet Our Trainers

Lisa Feran

Owner | ACE Certified Personal Trainer | ACE Certified Sports Nutrition Specialist

Lisa is a personal trainer, bikini athlete, coach, and studio owner.  Clients regard Lisa as “truly passionate” about helping people achieve their goals through fitness and nutrition.

Lisa’s goal is to provide a life changing experience for everyone she works with by giving clients the tools they need to be stronger, healthier, and happier, all while creating the bodies they have always wanted.

This results-based trainer holds her clients to high expectations and takes great pride in helping them achieve their goals.  Her “gentle push” approach along with her educational background and experience uniquely qualifies her to provide nutritional guidance, personalized workouts, and truly amazing results!

If you are looking for workouts that are unique, strenuous, and fun, contact Lisa via the Contact page.

Sara Loomis

Ace Certified Personal Trainer

Sara is an ACE Certified Fitness Professional and holds a a degree in Psychology with a minor in health from the University of Wisconsin-Whitewater. She comes from a diverse fitness background having played soccer for 11 years, training and running races, and also has competed in physique competitions. She has trained and worked with a variety of clients ranging in age from 13-72. Sara has studied Sport Psychology in Leeds, England and integrates the psychological aspect into her training. She believes that the mind-body connection plays a great role in the success of her clients. Sara’s clients goals truly become her goals and she will go above and beyond to make sure that they achieve the results they came in for by creating a safe, yet fun and effective environment.

Betty Guerrero

Certified Personal Trainer

As a fully qualified and certified trainer and nutrition specialist, I’ve been shaping minds & bodies for  the residents of Madison, WI, one sweat session at a time. Regardless of your current activity level, we could all use a bit of professional guidance and encouragement from time to time. Want to grow some solid muscle? Would you like to get rid of some body fat? Are you getting married soon and want those shapely shoulders for you wedding gown? Maybe you just want to learn how to eat for health and longevity. I’m here to listen to your goals and help you tackle them.

Taylor Hartman

After earning my Health Promotion degree at the University of Wisconsin Stevens Point, I began working for L.I.F.Training Athletic & Fitness Club in Middleton, WI. I have trained over 500+ clients (combination of group and individual settings). My objective is to assist individuals with their personal fitness goals whether they are a current active athlete or a first time client.
I am a Brazilian Jiu-Jitsu Blue Belt and in my spare time you can find me grappling on the mats or working out at CFS.  I started fighting MMA at the age of 18 and hold an overall record of 5-2 with my last fight winning “Fight of the Year” in the state of Minnesota.  Stop on in and lets get 1% on the day.    HWPO (Hard Work Pays Off)

Julie Logue

Certified Personal Trainer



Julie thrives on igniting enthusiasm for exercise and healthy living. She has spent the last 19 years traveling the globe as a master trainer, yoga instructor and professional natural bodybuilder. She is a fitness expert who turns her passion for well-being into safe, effective and inspiring workouts.


Ingrid Simpson

Ace Certified Personal Trainer

Ingird Head shot  Ingrid is a hard working ex-military mom and former farm girl.   As a former farm-girl she can turn anything into an exercise, your most hated will become your favorite.  Her military experience has taught her the drive to push through the hardest times.  As long as you stay positive even the most dreaded times can be fun.  Don’t expect her to shout, scream, or yell as she knows that will not get people to work harder.  Ingrid believes in encouragement, wisdom, demonstration and leading by example.

Ingrid is currently perusing a career as a Physicians Assistant and has worked extensively as a medical assistant.

If you get the chance, ask Ingrid about her own AMAZING transformation.